Billed as the camera for photographers in pursuit of the perfect shot, Canon extend the hugely popular 5D range ahead of Photokina 2016
Simon [HE Ed] was one of the luck few to get hands on with the new camera from Canon ahead of it’s official announcement earlier this morning. Along with a handful of fresh-faced Pixma printers and a couple of impressive new lenses, they have announced the launch of the much-anticipated addition to the EOS 5D range; the EOS 5D Mark IV.
Since the launch of the original 5D in 2005, Canon have been setting photographic benchmarks with the range and with the subsequent release of the 5DII, they basically and inadvertently invented a serious DSLR videography solution. Progressing to the 5DIII, the improvements continued with higher MP counts and improved AF and thereon with the 5DS and SR models, suddenly, there was a DSLR, fit for fine art photography and packing a serious megapixel punch.
“Since the launch of the original 5D in 2005, Canon have been setting photographic benchmarks with the range and with the subsequent release of the 5DII, they basically and inadvertently invented a serious DSLR videography solution” – Simon Skinner – Editor, Hungry Eye
The announcement of the newest member of the 5D family comes as no surprise though, as it has been the subject of many rumour sites for some time. What is slightly more surpising, though, is the fact that it has been announced ahead of Photokina 2016. Surely the perfect platform to make such an announcement?
Regardless though and as the successor to the EOS 5D Mark III, Canon tell us that the new camera has been designed using first-hand feedback from the photographic community to create the most versatile EOS model yet. Featuring a 30.4 megapixel CMOS sensor with wide exposure latitude, 7 frames per second (fps) high speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera fuses speed and resolution with excellent low light capability and movie functionality. The EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting; not so unlike the function (albeit different tech) to the Lytro Illum camera.
4K movie-making with the 5DIV
Carrying on with the legacy of the 5DII and the significant steps that the camera made for movie makers, the EOS 5D Mark IV offers users the ability to shoot in 4K resolution. A versatile camera, it features DCI 4K (4096 x 2160) at 30/25/24 fps shooting and provides the ability to extract 8.8MP JPEG images from 4K videos, continuing the trend of 5D cameras offering a great companion for those wanting to shoot high quality video and stills, the EOS 5D Mark IV brings this advancement in the form of a video DSLR with internal 4K, 120p HD, Dual Pixel CMOS AF, time lapse movie and new HDR movie mode.
Enhanced operability and connectivity
As requested by Canon’s professional community, the EOS 5D Mark IV comes packed with a range of new and refined connectivity features.
Built-in Wi-Fi enables remote operation and secure file transfer (FTPS/FTP) via smart devices using the Canon Camera Connect app, and NFC provides instant connections between compatible devices. GPS geotags each image in the EXIF data with automatic time updates helping to manage images and, for the first time, IPTC metadata, such as details of a shoot, is automatically embedded and enhanced water and dust resistance makes the camera ideal for travel photographers or photojournalists working in challenging terrain.
EOS 5D Mark IV Key Features:
- 30.4 megapixel CMOS sensor with high exposure latitude
- Engineered to perform with the innovative Dual Pixel CMOS AF and Dual Pixel RAW
- Step up to cinematic 4K with DCI 4K up to 30p
- Stay connected with Built-in Wi-Fi, NFC and GPS
Canon have also announced two new lenses along with the new EOS 5D Mark IV along with a host of Pixma Printers – follow THIS link to read more about the lenses and THIS link for the printers.
EOS 5D Mark IV test shots will be posted here shortly.
Pricing and availability
EOS 5D Mark IV: RRP £3,629 / €4899.99, available September 2016
EF 24-105mm f/4 L II USM: RRP £1,129 / €1,449.99, available Q4
EF 16-35mm f2.8L III USM: RRP £2,349 / €2,999.99, available October
Wi-Fi Card: RRP £39.99 / € 49.99, available October
Canon Announces the Mighty: EOS 5D Mark IV