HUAWEI UNVEIL THE RISING PHOTOGRAPHY STARS MAKING A DIFFERENCE IN THEIR COMMUNITIES
Reveal the Real You initiative helps young people to capture the moments that matter
The shortlist for Huawei and Dazed’s Reveal the Real You photography initiative has today been unveiled. The community-led project will see individuals from across the UK win one of three £10,000 bursaries to donate to a cause or movement they care about, shining a light on many of the issues impacting young people today.
The initiative, which forms part of Huawei’s Project Possible campaign, was set up to champion the inspirational stories of the people who are empowered by Huawei technology to achieve and do more. Over the last month, twenty talented young people from around the country have been using the Huawei P10 smartphone, which comes equipped with a Leica dual-lens camera, to document communities, causes and ideologies that they feel passionately about, including gender equality, environmental issues, sexuality, and the impact of funding cuts in the arts.
With smartphones being the ultimate democratizer, Huawei’s cutting-edge technology combined with Leica’s expertise in reportage photography means the Huawei P10 is the device for photographic documentation in the digital age, as seen through the shots taken as part of this initiative. From Huddersfield to Hackney and beyond, the shortlist includes Sophie Mayanne who documented images of men and women with scars, giving them a platform to tell their stories, to Flora Maclean who shot a collection of images around Romance FC, a collective of non-binary people which encourages positive change through football.
The initiative will culminate in a panel of expert independent judges awarding three winners £10,000 each to donate to their chosen cause, helping to make a difference in their local societies. One overall winner will also get the chance to have their work exhibited in an outdoor living gallery. Imagery from the shortlisted candidates’ will be showcased on Huawei’s Instagram channel over the coming weeks.
Andrew Garrihy, CMO for Huawei Europe commented: “At Huawei we believe in empowering people to use technology to unlock their potential. Technology is the great democratizer of our time and the huge range of themes depicted by our shortlisted candidates demonstrates just how powerful technology is in enabling people to express themselves. The P10 has been co-engineered with Leica technology, boasting a dual-lens camera with cutting-edge features such as precise 3D facial detection, allowing users to capture the moments that matter to them in extraordinary detail. We are delighted our device has helped give these talented young people the chance to shine a light on the issues they care about.”
Following on from Project Possible, Huawei has launched a European wide campaign celebrating the entrepreneurs of tomorrow who are using technology to guide and shape the world we live in. Entitled ‘I am What I do,’ the campaign focuses on what motivates people personally, not just financially, and is designed to inspire others to realise their dreams and imagine what is possible when they have amazing technology behind them.
The campaign features inspiring entrepreneurs from the UK including Samantha Payne, Co-Founder of Open Bionics; an award-winning start-up developing low-cost bionic hands that both look and feel good for amputees and Steven Bartlett, Entrepreneur, Founder and CEO of digital marketing agency Social Chain.
Watch films that detail how important technology is to them and their causes to find out more.
For more information on the Reveal the Real You initiative, visit here.