Social Impact Photographer & Award-Winning Storyteller
for Brands, Charities & Funders in London
Matt Mahmood-Ogston, The Social Impact Storyteller
“ I turn purpose-driven initiatives into compelling visual stories that centre the impact, not the organisation.
As a documentary photographer and storyteller, I capture authentic moments that showcase your mission with dignity and create lasting impact”
Available for monthly retainers, one-off photoshoots, storytelling consultancy, or begin with my free storytelling guide
NishkamSWAT is an award-winning Sikh-led charity providing free meals to the homeless in Central London. With compassion at its core, they serve nutritious food, foster dignity, and build community connections, offering crucial support to those in need while embodying the Sikh principle of selfless service (sewa). . London, UK. © Matt Mahmood-Ogston
Final preparations by a NishkamSWAT volunteer before handing out food. . London, UK. © 2024 Matt Mahmood-Ogston
NishkamSWAT's distribution centre in Hayes. . London, UK. © 2024 Matt Mahmood-Ogston
A NishkamSWAT volunteer contemplating the night's work ahead. London, UK. © 2024 Matt Mahmood-Ogston
My Mission
To help 10,000 brands showcase their positive impact on the world.
The Challenge
The biggest hurdle purpose-driven brands face today isn't creating positive change - it's documenting it effectively.
You're making a real difference in the world. Your team is solving meaningful problems and creating genuine impact. But capturing these stories in a way that truly resonates? That's where many organisations struggle.
Here's the thing: Documenting impact isn't about fancy cameras or polished corporate videos. It's about authentic storytelling that builds trust.
Why Work With Me?
With 25 years of combined experience as a multi-award-winning charity CEO, social impact photographer, filmmaker and storyteller, I understand how to capture and communicate purpose-driven work that connects with audiences.
From photographing grassroots initiatives in London's communities, producing an award-winning documentary broadcast on Channel 4, and delivering emotion-centred talks to packed rooms, I've learned that the most powerful stories often lie in the quiet, authentic moments that many miss.
My Approach
Through an immersive and collaborative process, I help you:
Document your impact through compelling visual storytelling
Create authentic photo, video and written content that showcases your mission
Build a library of powerful imagery for your marketing and communications
Capture the human stories behind your purpose-driven work
Develop visual narratives that resonate with stakeholders and supporters
Social Impact Photography
I help you create powerful visual documentation of your social impact, ESG and CSR initiatives, ready for annual reports, websites, social media and marketing materials.
Working sensitively to capture authentic moments that demonstrate real impact.
Social Impact Documentary Filmmaking
From short-form social content to award-winning feature documentaries, I help tell your impact story through engaging video content that moves audiences to action.
Visual Storytelling Strategy
Beyond just taking photos, I help you develop a comprehensive approach to documenting and sharing your impact through visual media.
Client Testimonials
-
![Benaifer Bhandari]()
Benaifer Bhandari
“Hopscotch Women’s Centre achieve really high impact with vulnerable women - within a tight budget like so many charities.
To be able to explain that to Matt, and to get an incredible document of our work visually, was beyond all expectations. He’s a superstar in the world of taking photographs for maximum impact.”
-
![Tom Lees]()
Tom Lees (he/him)
"At ODAC, we highly recommend Matt for his skill, professionalism, and the thoughtful approach he brings to photography, particularly when working with diverse and vulnerable groups.
We are proud to use his photos"
Ready to Document Your Impact?
If yes, I’d love to work with you to change how the world sees your mission-driven brand.
Are you:
Struggling to effectively document your social impact, ESG or CSR initiatives?
Finding it challenging to capture authentic moments that demonstrate real impact?
Looking for visual content for your socials, website or marketing that goes beyond standard corporate photography?
Needing help telling your impact story in a compelling way?
Let's talk about capturing your purpose-driven work authentically and effectively.
Based in central London, I work with organisations across the UK who are making a genuine difference in their communities and beyond.
The Result?
Working together, we'll create:
Authentic visual documentation that connects with hearts and minds
A comprehensive library of images and films that tell your impact story
Content that feels as genuine as your mission-driven work
Visual assets that help your organisation achieve its goals
Stories that inspire action and support
Does this sound like what you're looking for? Let's chat.
Brand Impact Hub
Discover proven approaches to documenting social impact through visual storytelling. Drawing from years working with charities and purpose-driven brands across London, I'm sharing practical insights to help you capture and communicate your organisation's positive influence.
